90 DAY GROWTH RAMP

90 DAY GROWTH RAMP

A 13 WEEK ACTIVATION TO CO-CREATE YOUR DIGITAL MARKETING SYSTEM

A 13 WEEK ACTIVATION TO CO-CREATE YOUR DIGITAL MARKETING SYSTEM

WHO IS IT FOR?

MARKETERS & BUSINESS LEADERS WHO SHARE THESE STRUGGLES

You launch campaigns and marketing tactics that are based on weak strategy and then hope and pray that the results come in. Then try it all over again…

There is no evident correlation between your marketing results and your top line business drivers

Your current and past marketing plans have been prescribed to you instead of being co-created with you. This has resulted in either misinformed direction, limited team buy-in, lackluster results, and ultimately buyer’s remorse.

There are so many different tactics available to try but you have no clarity on which ones to leverage, in what order and at what scale in order to meet your goals. A.K.A “Analysis Paralysis” or “Shiny Object Syndrome”

WHO IS IT FOR?

MARKETERS AND BUSINESS LEADERS WHO SHARE THE FOLLOWING STRUGGLES

You launch campaigns and marketing tactics that are based on weak strategy and then hope and pray that the results come in. Then try it all over again…
There is no evident correlation between your marketing results and your top line business drivers
Your current and past marketing plans have been prescribed to you instead of being co-created with you. This has resulted in either misinformed direction, limited team buy-in, lackluster results, and ultimately buyer’s remorse.
There are so many different tactics available to try but you have no clarity on which ones to leverage, in what order and at what scale in order to meet your goals. A.K.A “Analysis Paralysis” or “Shiny Object Syndrome”

HOW IT WORKS

INITIATED BY STRATEGY DEVELOPMENT

STRENGTHENED BY QUICK-WIN EXECUTION

PRODUCES PREDICTABLE & PROFITABLE RESULTS

MONTH 1

MONTH 2

MONTH 3

Identify each customer segment and customize strategies which speak to them

Understand and formalize the journey from awareness to conversion to advocacy for each customer segment

Define the strategic plan for “quick win” opportunities and present it to the team.

Continued development of the marketing strategy focused on detailed refinement and customization

Design and build the infrastructure of the initial marketing program

Launch the program into market and start collecting data

Continue to measure, analyze and optimize the campaign in market

Extract the data from the campaign and leverage insights to strengthen the strategy

Present the final marketing strategy and prescription for the next 90 days

HOW IT WORKS

INITIATED BY STRATEGY DEVELOPMENT

STRENGTHENED BY QUICK-WIN EXECUTION

PRODUCES PREDICTABLE AND PROFITABLE RESULTS

MONTH 1

Identify each customer segment and customize strategies which speak to them
Understand and formalize the journey from awareness to conversion to advocacy for each customer segment
Create a dashboard to track Key Performance Indicators during execution
Define and launch the execution plan for quick win opportunities

MONTH 2

Continued development of the marketing strategy focused on detailed refinement and customization
Design and implement marketing tactics targeting “low-hanging fruit” for quick wins
Measure
Analyze
Optimize

MONTH 3

Extract the data from the campaign and leverage insights to strengthen the final strategy
Continued to measure, analyze and optimize the awareness, subscription and conversion tactics in market
Present the final marketing strategy and prescription for the next 90 days

THE BEST STRATEGIES ARE CO-CREATED

Just like the best business strategies, a solid marketing strategy is one that is built together, rather than being prescribed to you.

The majority of this co-creation takes place over the course of the first 4 weeks. This is what the cadence will look like in month 1

Each week, we will host a workshop to progress through the strategy build together

In advance of each week, you will receive training videos and an assigned homework exercise to complete before the workshop

After the workshop, we will provide a consolidated summary of that completed strategy stage, as well as preparation for the upcoming week

THE BEST STRATEGIES ARE CO-CREATED

Just like the best business strategies, a solid marketing strategy is one that is built together, rather than being prescribed to you.

The majority of this co-creation takes place over the course of the first 4 weeks. This is what the cadence will look like in month 1:

Each week, we will host a workshop to progress through the strategy build together
In advance of each week, you will receive training videos and an assigned homework exercise to complete before the workshop
After the workshop, we will provide a consolidated summary of that completed strategy stage, as well as preparation for the upcoming week

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