NANDO’S PERi PERi CHICKEN
SERVING SOUTH AFRICAN-PORTUGESE CUISINE AROUND THE WORLD
With the re-vamping of their online ordering system, Nando’s
was unsatisfied with the results they were seeing from their
previous digital efforts. They wanted to see a measurable
increase in online ordering and third-party delivery orders.
Founded in Johannesburg in 1987, Nando's operates over 1000 outlets in 35 countries.
WHAT WE DID
Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms. Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for Nando’s and their competitors. The Facebook ads were used to support the campaign with retargeting and lookalike audiences.
Through the strategic implementation of this off-premises advertising strategy, online ordering and third-party delivery sales rose substantially.
ONLINE ORDERING PLATFORM
Online Ordering jumped from $13,000 in September to $29,095 in October when we implemented our off-premise strategy.
THIRD-PARTY DELIVERY PLATFORM
The Third-Party Delivery strategy was able to produce a $0.53 cost per click across both Google Search and Facebook ad platforms, which is a third of the cost of the industry average ($1.53 per click).