OPA! – Hook + Ladder

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“The best leaders understand that long-term resu

“The best leaders understand that long-term results are created by all of the great people doing the work — not just the one person who has the privilege of being at the top.” - Marshall Goldsmith.

Effective leadership comes down to communication and empowering your team. When you ask questions, share ideas, and encourage transparency and vulnerability, you create an environment where your team will grow, thrive, and win. 💪

Are you tracking your #KPIs? If so, which ones are

Are you tracking your #KPIs? If so, which ones are you monitoring? (Don't worry if you're not doing it already - now's the perfect time to start 🙌!)

Measuring your KPIs regularly is essential because gives you a crystal-clear picture of how effectively your organization is achieving business goals.
#hltip: Choosing the right KPIs is key 🔑 Empower your team by choosing indicators that they have a direct impact on, and creating an action plan for crushing KPI goals. This ensures performance accountability is not only fair but really motivating!💥

#TBT to one of our Aha! moments of 2020 ☄️ So

#TBT to one of our Aha! moments of 2020 ☄️ So thankful for our transformation with the @thegreatgameofbusiness team.
@catherine.aka.red @mbbridges55

Are you wondering what is the next 𝘽𝙄𝙂 th

Are you wondering what is the next 𝘽𝙄𝙂 thing in marketing for 2021🤔?

Ryan Deiss, founder and CEO of @digitalmarketer, shared this fascinating insight that resonated with our team: "Instead of asking what the next thing in marketing is, we should be asking ourselves what won't change." And we agree😎! The new stuff in #digitalmarketing is always exciting, but make sure you figure out email first. Why?
💥 It's not dead.
💥 Less distraction and more engagement.
💥 Everyone knows how to use it.

#Remember: It's not about what the new social channels or shiny technology can do for you. Focus on what you can do with the technology you already have and leverage it to achieve your business goals in 2021!

There's no ''secret formula'' that promises overni

There's no ''secret formula'' that promises overnight growth, but what is the 𝙤𝙣𝙚 𝙩𝙝𝙞𝙣𝙜 that you can do to start?

Our suggestion is to go back to basics! It's so easy to execute Digital Marketing tactics, but many businesses don't know how to use each tactic successfully in the context of a cohesive marketing plan.

Start by creating a big-picture roadmap of your business and then create a sequence of campaigns/tactics that fit together to achieve a marketing strategy that speaks to your customer segments' 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 state. At the same time, you have to make sure you generate awareness, engagement, and excitement towards your biz!

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