OPA! – Hook + Ladder

OPA! OF GREECE

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𝙇𝙄𝙉𝙆𝙀𝘿𝙄𝙉 𝙎𝙏𝙊𝙍𝙄𝙀𝙎 📈
𝙒𝙝𝙖𝙩? Same concept as Facebook and Instagram Stories - short, portrait-orientation videos that appear at the top of the app.
𝙒𝙝𝙮? Audiences love the snack-sized, personal format. Every day, over 500 million people watch stories on Instagram. 😮
𝙃𝙤𝙬? LinkedIn Stories are lighter, temporary posts that don't need to be perfect.

Aside from the obvious (announcements, news and updates), here are 3 ways to use them for promoting your business:
1. Q&A - share from thought leaders that embody your business's values, or (even better) share your own.
2. Customer Testimonials - keep an eye on your notifications for opportunities to share organically or incentivize happy-customer reviews to generate valuable social proof.
3. Explainer Videos - professionally produced promo videos on your website are excellent. Still, Stories allow you to get in front of an audience that may not have found you via organic search 👀

Have you been watching LinkedIn Stories? What do you think? Are we going to see you at the top of our LinkedIn App? 📱

𝙉𝙀𝙒 𝙋𝙍𝙊𝙂𝙍𝘼𝙈: The 90

𝙉𝙀𝙒 𝙋𝙍𝙊𝙂𝙍𝘼𝙈: The 90 Day Growth Ramp. Let's break it down. ⬇️

🗓 90 Day - A systematic, 13-week plan where we co-create your digital marketing system.
☄️ Growth - A marketing program for businesses that want to scale. No fluffy metrics or uncertain outcomes here - the objective is increasing revenue, period.
🚀 Ramp - Momentum from quick wins early in the program are Growth Ramp's rocket fuel.

Click the link in bio to learn more about our #90DayGrowthRamp 💥

The Calgary Marketing League is back in action wit

The Calgary Marketing League is back in action with an exciting Meetup on October 29th!

► Special guests (and ultra-talented creators) @oliverbanyard, @jayrmcdonald & @jonathanzoeteman are joining us to delve into 𝙏𝙝𝙚 𝙋𝙤𝙬𝙚𝙧 𝙤𝙛 𝙑𝙞𝙨𝙪𝙖𝙡 𝙎𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙞𝙣𝙜 📸 🎬
We'd love you to be there, too! Get in on the convo in-person (limited seats available) or online.
🔗 Link in Bio.

What's your process for creating ads for an upcomi

What's your process for creating ads for an upcoming #campaign? Do you start with clever copy and then design the eye-catchy creative? 🖊 ➡ 🖌 Or nail down the visual aesthetic first so there's solid inspo for your copy session? 🖼 ➡ 📝

What if we told you both these scenarios put your marketing dollars at risk? They do. We got you, though - watch the video to hear the why and the how-to of value-based ads. 👆Take it away, Connor. 🎤

People say “content is king,” but we are so pr

People say “content is king,” but we are so proud to have a content queen in the #hlfam 🙌
Happy birthday @_shallala_ 🥳 Wishing you a wonderful year full of success, trips with Lala 🐶, and @britneyspears 💥

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