FUNNEL DEVELOPMENT PROGRAM
WHAT IS IT?
THE H+L FUNNEL DEVELOPMENT PROGRAM IS DESIGNED FOR BUSINESSES THAT ARE LOOKING TO BUILD A PREDICTABLE, REPEATABLE, AND PROFITABLE MARKETING SYSTEM.
OUR MARKETING FUNNELS ARE GENERALLY BUILT TO ACCOMPLISH ONE OR MORE OF THE FOLLOWING GOALS:
GENERATE QUALIFIED LEADS
Hydrate your sales pipeline through the use of inbound ads, outbound invites, creative content, landing pages, and email automations that seamlessly generate and qualify leads for your sales team.
SELL PRODUCTS & SERVICES ONLINE
Sell more products & services for your e-commerce company by scaling advertising spend while maintaining or improving your ROAS. With a comprehensive, multi-channel marketing strategy, robust analytics system, and proven scaling framework, you will have access to daily proof-of-ROI in real time.
CREATE BRAND AWARENESS
Build product or service awareness for their target buyers through a strategic, well planned, and scientific digital advertising approach where results are measured and visible in real time.
WHO IS IT FOR?
THIS PROGRAM IS DESIGNED FOR BUSINESS LEADERS WHO KNOW THAT THEY NEED TO BE MUCH STRONGER IN DIGITAL MARKETING.
THEY ARE USUALLY IN ONE OR MORE OF THESE SITUATIONS:
Their competitor(s) have much stronger digital marketing than they do… a more professional website, stronger social presence, streamlined email content, higher ranking on Google, more online customer endorsements...the list goes on. They can’t pinpoint how much the absence of a digital marketing strategy is costing them, but they know they need to evolve or they will evaporate.
They are in an industry where many players are still playing the old marketing game from a decade ago. They know that a best-in-class digital marketing system will make their business a leader in the industry and their procrastination is costing them substantial business growth.
They ‘tipped-toed’ into digital advertising and email marketing and were hoping that themselves or an internal team member (that has never successfully built a profitable marketing funnel) will succeed and ‘learn-as-they-go’. They have come to realize that if they work with the right team, marketing will become a profit center instead of an expense line item.
HOW IT WORKS
If you already have a digital marketing funnel in place, we will start with a deep dive into each and every piece of your program - this might include your website, emails, digital ads, social media, search engine rankings, creative content, and analytics infrastructure, etc. Upon completion of the audit, we will identify the key gaps & opportunities and develop an action plan to build a predictable, repeatable, and profitable marketing system.
If you don’t already have a digital marketing strategy, we will bring you into our 90-Day Growth Ramp program, which is a 13-week activation where we co-create your business’s marketing strategy and launch marketing systems into market.