ENGAGED BRAND COMMUNITIES IN ACTION

The success of Partake Brewing is a testament to the power of engaged communities in the purest sense. Fleming had been serving a community that he, himself was a part of – filling a gap in the market for non-alcoholic beer drinkers in a genuine way that can only be borne out of lived experience. The hallmark of engagement, however, is two-way communication. By listening to this community, Fleming was able to identify an opportunity, and when the Partake Kickstarter campaign launched, it surpassed the funding goal in three hours. Listener discretion is advised – this episode will have anyone passionate about a great idea inspired into action.