WHEELSTATE

WHERE WILL YOU GO

THE WHY

With sights set on increasing membership in advance of a 2018/19 expansion, our strategy team was issued the challenge of increasing awareness and brand affinity within the Western Canadian market.

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Goal to increase social media follower base within one-year.

The only way to make money on your adventure home.

THE STRATEGY

Our strategy team worked with Wheel Estate to map out the ideal customer journey for trailer owners and campers. Then inserting ourselves as the guide we developed a series of digital content that would compel Wheel Estate’s audience to engage at a higher frequency, share the word and contribute towards an increased membership base.

THE PLAN

Through a well targeted digital advertising campaign and daily social media community management we effectively alleviated the strain on Wheel Estate’s internal team whilst maintaining the integrity of the brand.

The Results

10,000

New member signups in under 1 year.

7,000

Active users today. Up from 2,795 users on June 1, 2018

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Increase in social media follower base. And 134% increase in overall engagement.

PROJECT
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Through a well targeted digital advertising campaign and daily social media community management we effectively alleviated the strain on Wheel Estate’s internal team whilst maintaining the integrity of the brand.