THE GUARDIAN CALGARY
REAL ESTATE MARKETING FUNNEL
Calgary’s economic downturn produced a significant, negative impact on the real estate market. With low buyer interest and a high number of competing listings, The Guardian Calgary was struggling to acquire leads, let alone sell their ready-to-move-in luxury homes.
WHAT WE DID
H+L worked with The Guardian’s sales team to identify three distinct buyer proﬁles: ﬁrst-time home buying young professionals, down-sizing couples, and real estate investors. Our strategist developed three separate marketing funnels each with its own programmatic digital ads, visual content, landing page, lead magnets, and email campaigns to capture targeted prospects. These three lead acquisition funnels, along with an improved website and social media content strategy, yield an integrated and incredibly effective sales pipeline.
MULTI-PLATFORM LEAD ACQUISITION FUNNEL
Multi-platform lead acquisition funnel capturing pr ospective buyers as email subscribers at a predictable speed and cost per lead. This allows the client to ramp up and down on lead acquisition speed based on seasonal purchase cycle and promotion plan.
Implementation of a CRM to enable a 360 degrees view of each customer’s touch points with The Guardian and enable end-to-end data analytics on the marketing & sales funnel KPIs.
Improved website with faster speed, higher search engine rankings, stronger visuals, and enhanced functionalities such as 3D virtual tours and direct appointment booking for sales team & showings.
Consistent distribution of relevant social media content to stay top-of-mind with prospective buyers.
Conversion mechanism (e.g. promotions & events) to regularly turn email subscribers and other leads into sales conversations.