SOCIAL MEDIA TRANSFORMATION PROGRAM
SOCIAL MEDIA
TRANSFORMATION
PROGRAM
WHAT IS IT?
A STRATEGIC SOCIAL MEDIA DEVELOPMENT PROGRAM DESIGNED FOR BUSINESS OR PERSONAL BRANDS TO SUPPORT UP TO 15 BUSINESS GOALS ACROSS THE FOLLOWING MARKETING FUNCTIONS:
LISTENING
INFLUENCING
Monitor and respond to customer service and reputation management issues online
Generate Leads
Grow Email List
Customer Acquisition
Increase Buyer Frequency
Cross Sell/Upsell
Establish authority through the distribution of informative and entertaining content
Manage Reputation
Increase Retention
Reduce Refunds
Identify Product Gaps
Identify Content Gaps
NETWORKING
SELLING
Identify and associate with authoritative and influential individuals and brands on the social web
“Earn” Media Mentions
Develop Strategic Partnerships
Generate leads and sales from existing customers and prospects through social media
Increase Engagement
Increase Website Traffic
Increase Offer Awareness
Grow Retargetting Lists
WHAT IS IT?
A STRATEGIC SOCIAL MEDIA DEVELOPMENT PROGRAM DESIGNED FOR BUSINESS OR PERSONAL BRANDS TO SUPPORT UP TO 15 BUSINESS GOALS ACROSS THE FOLLOWING MARKETING FUNCTIONS:
L I S T E N I N G
Monitor and respond to customer service and reputation management issues online
Generate Leads
Grow Email List
Customer Acquisition
Increase Buyer Frequency
Cross Sell/Upsell
I N F L U E N C I N G
Establish authority through the distribution of informative and entertaining content
Manage Reputation
Increase Retention
Reduce Refunds
Identify Product Gaps
Identify Content Gaps
N E T W O R K I N G
Identify and associate with authoritative and influential individuals and brands on the social web
“Earn” Media Mentions
Develop Strategic Partnerships
S E L L I N G
Generate leads and sales from existing customers and prospects through social media
Increase Engagement
Increase Website Traffic
Increase Offer Awareness
Grow Retargetting Lists
WHO IS IT FOR?
MARKETERS AND SMALL BUSINESS OWNERS
WHO SHARE THE FOLLOWING STRUGGLES
Frustratingly underutilized social channels as marketing mechanisms
Yourself and several other members of your team giving the 'fake-it-til-you-make-it gamble all you've got
All while staying up-to-date with platform and algorithm changes monthly
Managing a myriad of freelance specialists to:
◦ produce photo & video assets
◦ write social caption copy
◦ design graphics
◦ run ads
◦ manage influencers
◦ analyze data
◦ and much more
WHO IS IT FOR?
MARKETERS AND SMALL BUSINESS OWNERS WHO SHARE THE FOLLOWING STRUGGLES:
Frustratingly underutilized social channels as marketing mechanisms
Yourself and several other members of your team giving the ‘fake-it-til-you-make-it gamble all you’ve got
Managing a myriad of freelance specialists to:
◦ produce creative assets
◦ write social caption copy
◦ design graphics
◦ run ads
◦ manage influencers
◦ analyze data
◦ and much more
All while staying up-to-date with platform and algorithm changes monthly
HOW IT WORKS
O N B O A R D I N G
Audit & analysis of your existing social channels
Competitor analysis
Audience research
Develop strategy & implementation plan
Establish goals
Q U A R T E R L Y
Develop + present quarterly action plans
Conduct social listening scans on your brand, as well as your competitors
Identify relevant themes where joining the conversation would benefit your brand
M O N T H L Y
Source visual assets & build 30-day editorial calendars in advance
Topic research & caption copywriting
Hashtag research & strategy
Boosting, contesting & sponsored post strategies refined & executed
Performance reports generated & reviewed to confirm goal progress & identify opportunities
D A I L Y
Monitor & respond to comments & messages from your social followers
Proactively engage with your social followers’ content to build relationships
Select & proactively engage with influencers positioned to exponentially increase awareness for your brand
Monitor trending topics & events for opportunities to contribute to the conversation on social media
HOW IT WORKS
O N B O A R D I N G
Audit & analysis of your existing social channels
Competitor analysis
Audience Research
Develop strategy & implementation plan
Establish goals
Q U A R T E R L Y
Develop quarterly action plans:
◦ content shoots
◦ graphic design
◦ influencer initiatives
◦ paid amplification
◦ contesting strategy
Conduct social listening scans on your brand as well as your competitors
Identify relevant themes where joining the conversation would benefit your brand
M O N T H L Y
Source visual assets & build 30-day editorial calendars in advance
Topic research & caption copywriting
Hashtag research & strategy
Performance reports generated & reviewed to confirm goal progress & identify opportunitieS
D A I L Y
Monitor & respond to comments and messages from your social followers
Proactively engage with your social followers’ content to build relationships
Monitor trending topics & events for opportunities to contribute to the conversation on social media
FOCUSED ON RESULTS
Hook + Ladder knows Social Media is a powerful marketing mechanism when strategies are built to achieve results.
See how our clients have reached their business goals with our strategic approach.
FOCUSED ON RESULTS
Hook + Ladder knows Social Media is a powerful marketing mechanism when strategies are built to achieve results.
See how our clients have reached their business goals with our strategic approach.
CASE STUDIES
