SOCIAL MEDIA TRANSFORMATION PROGRAM

SOCIAL MEDIA

TRANSFORMATION

PROGRAM

WHAT IS IT?

A STRATEGIC SOCIAL MEDIA DEVELOPMENT PROGRAM DESIGNED FOR BUSINESS OR PERSONAL BRANDS TO SUPPORT UP TO 15 BUSINESS GOALS ACROSS THE FOLLOWING MARKETING FUNCTIONS:

LISTENING

INFLUENCING

Monitor and respond to customer service and reputation management issues online

Generate Leads

Grow Email List

Customer Acquisition

Increase Buyer Frequency

Cross Sell/Upsell

Establish authority through the distribution of informative and entertaining content

Manage Reputation

Increase Retention

Reduce Refunds

Identify Product Gaps

Identify Content Gaps

NETWORKING

SELLING

Identify and associate with authoritative and influential individuals and brands on the social web

“Earn” Media Mentions

Develop Strategic Partnerships

Generate leads and sales from existing customers and prospects through social media

Increase Engagement

Increase Website Traffic

Increase Offer Awareness

Grow Retargetting Lists

WHAT IS IT?

A STRATEGIC SOCIAL MEDIA DEVELOPMENT PROGRAM DESIGNED FOR BUSINESS OR PERSONAL BRANDS TO SUPPORT UP TO 15 BUSINESS GOALS ACROSS THE FOLLOWING MARKETING FUNCTIONS:

L I S T E N I N G

Monitor and respond to customer service and reputation management issues online

Generate Leads

Grow Email List

Customer Acquisition

Increase Buyer Frequency

Cross Sell/Upsell

I N F L U E N C I N G

Establish authority through the distribution of informative and entertaining content

Manage Reputation

Increase Retention

Reduce Refunds

Identify Product Gaps

Identify Content Gaps

N E T W O R K I N G

Identify and associate with authoritative and influential individuals and brands on the social web

“Earn” Media Mentions

Develop Strategic Partnerships

S E L L I N G

Generate leads and sales from existing customers and prospects through social media

Increase Engagement

Increase Website Traffic

Increase Offer Awareness

Grow Retargetting Lists

WHO IS IT FOR?

MARKETERS AND SMALL BUSINESS OWNERS

WHO SHARE THE FOLLOWING STRUGGLES

Frustratingly underutilized social channels as marketing mechanisms
Yourself and several other members of your team giving the 'fake-it-til-you-make-it gamble all you've got
All while staying up-to-date with platform and algorithm changes monthly
Managing a myriad of freelance specialists to:
◦ produce photo & video assets
◦ write social caption copy
◦ design graphics
◦ run ads
◦ manage influencers
◦ analyze data
◦ and much more

WHO IS IT FOR?

MARKETERS AND SMALL BUSINESS OWNERS WHO SHARE THE FOLLOWING STRUGGLES:

Frustratingly underutilized social channels as marketing mechanisms

Yourself and several other members of your team giving the ‘fake-it-til-you-make-it gamble all you’ve got

Managing a myriad of freelance specialists to:

◦ produce creative assets
◦ write social caption copy
◦ design graphics
◦ run ads
◦ manage influencers
◦ analyze data
◦ and much more

All while staying up-to-date with platform and algorithm changes monthly

HOW IT WORKS

O N B O A R D I N G

Audit & analysis of you rexisting social channels

Competitor analysis

Audience research

Develop strategy & implementation plan

Establish goals

Q U A R T E R L Y

Develop quarterly action plans

○ content shoots
○ graphic design
○ influence initiatives
○ paid amplification
○ contesting strategy

Conduct social listening scans on your brand, as well as your competitors

Identify relevant themes where joining the conversation would benefit your brand

M O N T H L Y

Source visual assets & build 30-day editorial calendars in advance

Topic research & caption copywriting

Hashtag research & strategy

Boosting, contesting & sponsored post strategies refined & executed

Performance reports generated & reviewed to confirm goal progress & identify opportunities

D A I L Y

Monitor & respond to comments & messages from your social followers

Proactively engage with your social followers’ content to build relationships

Select & proactively engage with influencers positioned to exponentially increase awareness for your brand

Monitor trending topics & events for opportunities to contribute to the conversation on social media

HOW IT WORKS

O N B O A R D I N G

Audit & analysis of your existing social channels

Competitor analysis

Audience  Research

Develop strategy & implementation plan

Establish goals

Q U A R T E R L Y

Develop quarterly action plans:

◦ content shoots
◦ graphic design
◦ influencer initiatives
◦ paid amplification
◦ contesting strategy

Conduct social listening scans on your brand as well as your competitors

Identify relevant themes where joining the conversation would benefit your brand

M O N T H L Y

Source visual assets & build 30-day editorial calendars in advance

Topic research & caption copywriting

Hashtag research & strategy

Performance reports generated & reviewed to confirm goal progress & identify opportunitieS

D A I L Y

Monitor & respond to comments and messages from your social followers

Proactively engage with your social followers’ content to build relationships

Monitor trending topics & events for opportunities to contribute to the conversation on social media

FOCUSED ON RESULTS

Hook + Ladder knows Social Media is a powerful marketing mechanism when strategies are built to achieve results.

See how our clients have reached their business goals with our strategic approach.

FOCUSED ON RESULTS

Hook + Ladder knows Social Media is a powerful marketing mechanism when strategies are built to achieve results.

See how our clients have reached their business goals with our strategic approach.

CASE STUDIES

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