WHEELSTATE
WHERE WILL YOU GO
THE WHY
With sights set on increasing membership in advance of a 2018/19 expansion, our strategy team was issued the challenge of increasing awareness and brand affinity within the Western Canadian market.
125
Goal to increase social media follower base within one-year.
The only way to make money on your adventure home.
THE STRATEGY
Our strategy team worked with Wheel Estate to map out the ideal customer journey for trailer owners and campers. Then inserting ourselves as the guide we developed a series of digital content that would compel Wheel Estate’s audience to engage at a higher frequency, share the word and contribute towards an increased membership base.
THE PLAN
Through a well targeted digital advertising campaign and daily social media community management we effectively alleviated the strain on Wheel Estate’s internal team whilst maintaining the integrity of the brand.
The Results
10,000
New member signups in under 1 year.
7,000
Active users today. Up from 2,795 users on June 1, 2018
200
Increase in social media follower base. And 134% increase in overall engagement.
PROJECT
GIF
Through a well targeted digital advertising campaign and daily social media community management we effectively alleviated the strain on Wheel Estate’s internal team whilst maintaining the integrity of the brand.
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