WHEEL ESTATE
WHERE WILL YOU GO
THE WHY
With sights set on increasing membership in advance of a 2018/19 expansion, our strategy team was issued the challenge of increasing awareness and brand affinity within the Western Canadian market.
125
Goal to increase social media follower base within one-year.
The only way to make money on your adventure home.
THE STRATEGY
Our strategy team worked with Wheel Estate to map out the ideal customer journey for trailer owners and campers. Then inserting ourselves as the guide we developed a series of digital content that would compel Wheel Estate’s audience to engage at a higher frequency, share the word and contribute towards an increased membership base.
THE PLAN
Through a well targeted digital advertising campaign and daily social media community management we effectively alleviated the strain on Wheel Estate’s internal team whilst maintaining the integrity of the brand.
The Results
110
Audience growth in 12 months.
200
Increase in social media follower base.
109
Increase in engagement.
10,000
New member signups in under 1 year.
7,000
Active users today. Up from 2,795 users on June 1, 2018
EXCEPTIONAL RETURN ON INVESTMENT
Every dollar spent digital advertising translated into over $6 of gross revenue.
Ready to get started?
