WHERE WILL YOU GO
With sights set on increasing membership in advance of a 2018/19 expansion, our strategy team was issued the challenge of increasing awareness and brand affinity within the Western Canadian market.
The only way to make money on your adventure home.
Our strategy team worked with Wheel Estate to map out the ideal customer journey for trailer owners and campers. Then inserting ourselves as the guide we developed a series of digital content that would compel Wheel Estate’s audience to engage at a higher frequency, share the word and contribute towards an increased membership base.
Through a well targeted digital advertising campaign and daily social media community management we effectively alleviated the strain on Wheel Estate’s internal team whilst maintaining the integrity of the brand.
EXCEPTIONAL RETURN ON INVESTMENT
Every dollar spent digital advertising translated into over $6 of gross revenue.